Closing Date: 18 February 2019
Location: Aberystwyth, Meifod, Caerdydd neu Adref / Cardiff or Home
Department: Food
Salary: 32,300 - 34,320
Grade: 5
Manager: Rheolwr Prosiect EMFF / EMFF Project Manager
Contract: Llawn amser / Full time
Bilingual Skills: Preferred
If you'd like more information about this post, please contact:
Caroline Dawson
01745 770272 / 07577 934106

Seafood Development Manager - South Wales


The Seafood Development Manager will work across two of our support projects namely Seafood Market Development and Cywain, providing targeted support to develop new and existing markets for seafood businesses.      


Welsh Seafood Market Development Project

The Welsh Seafood Market Development Project is an initiative developed in partnership between Menter a Busnes and Seafish and is funded by the European Maritime and Fisheries Fund and Welsh Government funding secured until October 2021. The project aims to develop the market for Welsh Seafood domestically and internationally, along with assisting seafood businesses to define a clear seafood brand, understand current market needs, increase marketing expertise within the sector and encourage vessels to attain RFS (Responsible Fishing Scheme) standard. The Welsh Seafood Market Development Project will offer support through the following three strands:


  • Direct Marketing
  • Marketing Support
  • Seafood Festivals and Events


Cywain – Welsh Seafood Cluster

Cywain, delivered by Menter a Busnes is a model providing targeted support to micro and SME businesses operating in the Welsh food and drink sector. We have received funding through the Welsh Government Rural Communities - Rural Development Programme 2014 – 2020. Project funding has been secured until October 2022.


Support provision is in place to develop the capacity and capability of businesses, facilitate knowledge transfer and industry intelligence and strengthen supply chain integration. Delivery is pan Wales with an emphasis on collaboration through clustering, adding value, market development for growth and job creation. Cywain has developed a wide network of stakeholders and integral to the client development is a coherent approach with other delivery partners.


A cluster is essentially business led where a group of firms operating in the same sector and in a close geographical proximity identify common issues and opportunities. The focus is on increasing competitiveness of Welsh food and drink companies to help them develop and grow, and members of a cluster group will come together to collaborate on a specific project. The projects they work on are varied from addressing existing business issues affecting competitiveness or growth, to accessing new markets and growing existing markets.


The Welsh Seafood Cluster brings together a range of fishermen, fishmongers, processors and aquaculture businesses who have high quality products with an ambition to grow. The Seafood Cluster currently engages with seafood businesses across Wales and links in to Food and Drink Wales trade and consumer events.


Aim of the Role

Responsible for the delivery of regional market development and seafood cluster activities across the South Wales region. This role is key to ensuring that both projects deliver on their objectives by co-ordinating industry activities, attending meetings and managing events, along with instigating the cluster development process and ensuring, over the long term, that the initiative continues to be developed. 


Main Responsibilities

  • Manage projects in-line with guidance from the Project Manager
  • Act as the main point of contact, actively promoting and recruiting individuals and groups to engage with both projects, fostering a close relationship with the fishermen, fishmongers, processors and aquaculture businesses
  • Ensure the provision of project services to businesses and cluster members, as well as facilitating cluster meetings
  • Manage stakeholders and develop communication links with individuals, businesses and other organisations involved with the project in your region
  • Foster close relationships with producers, processors and cluster members to ensure that any growth needs identified and relevant support is provided as well as referrals to other sources of business services in the public and private sectors
  • Prepare an action plan for the year and manage resources within both project’s budget as set by the Project Manager, ensuring value for money and cohesive provision where possible
  • Attend exhibitions, trade shows and industry events
  • Explore cooperation opportunities in commercial activities – export and trade, linking into Food and Drink Wales events
  • Co-ordinate special interest group activity and share information resulting from cluster activities
  • Monitor and evaluate all projects and ensure compliance with audit requirements
  • Encourage ownership of the cluster and its development throughout the support process by the members
  • Work closely with businesses and cluster members to identify, plan, manage and implement a portfolio of activities such as events, trade shows, study tours, workshops etc in a professional manner, working on a local, national and international basis, ensuring relevant and attractive content
  • Represent both projects at Fisheries Local Action Group (FLAG) meetings



  • Ensure standards for quality, customer service, equality and diversity, health and safety and biosecurity are met
  • Accept other reasonable duties and responsibilities as required
  • Represent Menter a Busnes at events as and when required


Skills and Experience


  • Educated to degree level, or equivalent, or above in a relevant subject, and demonstrable experience in a similar field
  • Demonstrable experience of client management and engaging with clients/ businesses either face to face, email or via telephone
  • Co-ordination and organisation skills of the highest standard
  • Experience of arranging events
  • Able to assess and clearly understand the needs of businesses
  • Skills and experience of developing excellent networks on different levels (e.g. formal and informal contacts) of prospective beneficiaries to professional people in partner organisations
  • A self-motivator, accepting responsibility for setting and reviewing priorities for achieving own work and objectives, taking account of customer needs
  • Able to analyse and use evidence; thinks laterally, expressing the pros, cons and risks of options
  • Experience of working towards targets, with a clear focus on quality
  • Able to be proactive and with the drive to move matters forward effectively
  • Able to work independently or as a member of a team
  • IT skills, including Word, Excel, PowerPoint and Social Media
  • Full driving license and the use of a car – the role involves travel and occasional overnight stays
  • Available to work occasional evenings and weekends



  • Geographical knowledge of the Welsh coast and its ports and harbours
  • Knowledge and understanding of the seafood sector in Wales
  • Oral and written (Welsh/English) communication and interactive skills, including presentation skills


Making an Application

You can apply for this role by completing an application form and an equal opportunities form (available on our website and return them to

If you wish to have an informal conversation regarding this post, please contact Caroline Dawson on 01745 770272 or 07577 934106.



Interviews will be held for this post at Menter a Busnes’ office in Aberystwyth on Monday, 25 February. If this date is inconvenient, please note on your application form.


Aberystwyth, Meifod, Caerdydd neu Adref / Cardiff or Home.

More Information

If you’d like more information about this post, please contact:

Caroline Dawson
01745 770272 / 07577 934106

How to Apply

Applications for this post can be made by downloading and completing the application form and the equal opportunities monitoring form below.

Please return these forms either

  • via email to:
  • or by sending to:  Human Resources Department, Menter a Busnes, Unit 3, Science Park, Aberystwyth, Ceredigion, SY23 3AH

Closing Date

The closing date for applications is: 18 February 2019 at 10:00

Equality and Diversity Policy

Our Equality and Diversity Policy can be found in the document below.