Workshop to Generate more Revenue for Welsh Beekeepers

16 November 2015

Selling at events, festivals, farm gate, visitor attractions
Friday 27th November 2015 9:30am – 4:00pm
Gregynog Hall, Tregynon, Newtown, SY16 3PW


Cywain Bee project is proud to be organizing this free one day workshop alongside Total Food Marketing Mentor Russell Ferguson.

This day away from your business will give you a host of tips and techniques on how to generate and maximise your revenue and sales from Farmer’s Markets, food fairs, etc. It will also make you feel more confident when working your stand.

If you are looking to improve your soft selling techniques to grow a stronger business, then this session is a ‘must’ attend. We focus on developing soft selling techniques that match with customer requirements and encourage repeat business. This will encourage more people to your stand and also allow you to make more sales of your honey and other products.

Typical programme includes:

•        Objectives for the market

•        Ways to sell direct

•        Preparation checklist

•        Pre publicity – on and offline

•        Merchandising and stand layout

•        Getting more visitors to stop

•        Great opening lines!

•        Questioning & Listening skills

•        Presenting your product

•        Identifying buying signals

•        Closing the Sale

•        Dealing with 2 customers at same time 

•        Dealing with tricky customers

•        Quiet stands, busy stands

•        Creating Trade opportunities

•        Follow up procedures

•        Linking to other sales channels

We look at various selling environments - events, festivals, selling in your own shop or at the farm gate. We know from previous programmes that the session is informative, interactive and delegates leave with some key tips and techniques to implement with immediate effect. You will have a fascinating day away from the production unit to think about the sales of your business. You will also meet lots of other Beekeepers with plenty of time to network.


To avoid disappointment - don’t delay, book today – and watch your sales revenues grow!

RSVP by Monday 16th November 2015 to - 01745 770278. Could you note if you have dietary requirements.

Please note – maximum of 30 people. There will be handouts following the workshop.

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