Marketing your produce, building a brand and adding value at the farm gate

18 November 2013

Want to market your produce, build a brand and add value at the farm gate?

Welsh farmers are being urged to add value to their products through marketing and creating a brand.

Farming Connect has drafted in a marketing expert to share ideas with food producers on how they can build a brand.

Caroline Hanna, who has worked with clients including Mars and the Welsh brand, Blas y Tir, is the main speaker at a Farming Connect knowledge transfer event to be held at the Nant-y-Ffin Motel, Llandissilio, on November 25th at 7.30pm.

Jamie McCoy, Farming Connect facilitator in South Pembrokeshire, said farmers were good at producing quality products but many would not consider themselves to be experienced at marketing.

“This meeting is aimed at increasing awareness of the importance of marketing, advertising and developing a brand. Whether they are known for reliability as a contractor, exceptional tasting meat or a high herd health status, every producer needs to think about how they are viewed from the outside in order to add value to what they do,’’ she said.

Caroline will go through the process of creating and launching a brand and how to keep it growing.  Among the topics for discussion will be:

  • Understanding the concept of a marketing strategy for existing farm and future products’

  • Understanding brand positioning and how to creative concepts for branding, logos and labels for all range of products;

  • Understanding how to choose the desired brand route and applying to labels, signage and promotional leaflet.

Another speaker will be Russell Thomas, of Cywain, a Welsh Government project which helps primary producers in Wales add value to primary produce.

For further information or to register for this free event contact Jamie McCoy on 07887 771224 or by emailing jamie.mccoy@menterabusnes.co.uk.

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