Cywain helps new food & drink producers 'Get Award Ready'

15 January 2018

Welsh food and drink producers are being encouraged to publicly prove their excellence by putting themselves forward for food industry awards.


A series of ‘Getting Award Ready’ workshops* will be held across Wales throughout January, to encourage producers to take the plunge and present their products for expert scrutiny.


They are being run by Cywain – a project which supports the development of new markets for growth orientated businesses in the agri-food sector – and begin in Aberystwyth on January 18th.


The workshops highlight the raft of competition opportunities available - from local shows to international awards – along with practical advice on entry requirements and the processes involved.


Entering a competition can be a daunting prospect for many small producers but it can ultimately be a very rewarding experience, says Cywain Development Manager Caroline Dawson, who delivers the workshops.


“Putting yourself or your product forward for independent scrutiny is not something everyone is comfortable with, but the benefits of winning to your business can be huge. Winning an award can bring media exposure, marketing opportunities, and new customers, all of which help a business grow.


“Through the workshops we aim to give producers the knowledge and confidence to enter these competitions. There are some wonderfully talented producers in Wales making fabulous food and drink – and entering competitions is a way to bring them to the attention of a wider audience.”


Among the array of competitions available to enter are the annual Great Taste Awards. Organised by the Guild of Fine Food, Great Taste rewards excellence in the UK food and drink industry.


Thousands of products from companies large and small are entered in the hope of achieving a star rating* – the most coveted being three stars. Last year’s Great Taste Awards saw an impressive haul of 17 awards among companies who had been helped by Cywain.


However, award success is ultimately down to the quality of a product by independent and expert assessment.  While attendance at the workshop does not guarantee a prize, producers are given a useful insight into the competition process and advice as to how they may maximise their winning potential.


In addition to the Great Taste Awards, workshop ‘graduates’ have also gone on to achieve top awards in competitions such as the British Cheese Awards, Welsh Vineyard Association Awards, and the Royal Welsh Show.


The attached document notes which Welsh food and drink producers have been helped to 'Get Award Ready' by Cywain

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