New Welsh goat's milk enterprise is GOATYLICIOUS!

14 June 2018
New Welsh goat’s milk enterprise – Goatylicious – is the combination of a life-long
love of goats and generations of skill.
Carmarthenshire farmer, Laura Seddon, has been helped in her new business by
Cywain – a project which supports the development of new markets for growth
orientated businesses in the food and drink sector.
Goats have played a pivotal part in 31-year-old Laura’s life, from her grandfather’s
farm in Kent to Talley near Llandeilo where her family now farms.
Says Laura, “As a family, we’ve always had goats, my mum had her first goat when
she was 17. I’ve grown up with goats – in fact, you could say I’ve been around them
since I was a little kid!
Laura undoubtedly gets her love of goats and entrepreneurial spirit from her parents
Lynne Jeffrey and Richard Beard, who produced the award-winning Cothi Valley
Goats Cheese before starting a cow’s milk free baking business.
The 50 acres farm near the historic Talley Abbey is home to the 60-strong milking
herd - descended from Lynne’s original herd of British Alpine, Toggenburg, and
British Saanen - from which comes Goatylicious’ milk.
Currently, the raw milk is sold direct to the public from the farm gate, but Laura is
hoping to get cafes and delis interested in serving and selling raw goat’s milk as an
alternative to cow’s milk.
Raw milk is milk that has not been pasturised, and its production is monitored by the
Food Standards Agency*.
Explains Laura, “There are regulations governing raw milk, but unlike cow’s milk, we
can sell raw goat’s milk to shops and they can then sell it to their customers.
“We test our milk weekly, and the regulations about raw milk are labelled on our
Laura’s love of goats also extends to the showring, and this summer she plans to
exhibit her Anglo Nubian goats – a present from her husband Ben, who is a former
gamekeeper turned fencing contractor.
Mum to eight-year-old Tristan six-year-old, Caitlyn and six-month-old Archie, Laura
says, “I’ve always been the one to look after the goats, Ben’s good with the goats,
but he’s interested in anything with a petrol engine!”
Growing the enterprise is very much Laura’s plan, and the next step is to widen her
customer base by creating an on-farm pasteurising unit, as the raw and pasteurised
milk must be handled separately.
With their own personalities and Welsh names, the goats are all milked on farm and
are grazed outside when says Laura “it’s not raining and when they feel like it.”
“My goats don’t like puddles very much. When we moved here from Kent in 2003 we
brought 500 goats and the amount of rain was rather a shock to the system for them
- but they will stay out in drizzle now!”
Says Laura, “Cywain have been brilliant, they have been amazing helping with
developing the branding and labelling, also promotion and accessing new markets,
and generally just pointing me in the right direction with the business side of
Says Cywain Development Manager, Lowri Edwards, “Laura is so passionate about
her goat herd and is bringing a rare Welsh product to the shelves. We look forward
to helping Goatylicious grow their markets and help sustain and develop her
business in her rural community.”

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